So I was reading Mediabistro’s 10,000 word blog and the most recent entry was about what newsrooms can learn from tech startup companies. I found it quite amusing that newsrooms aren’t already doing all that.
1. Transparency of Team – Newsrooms should create a team page with individual biographies of their writers with photos. Instead of the boring name, email, and phone numbers, they can actually include interesting background information on the authors, their interests, and other useful content like links to their social media accounts and posts.
2. News as Software – News nowadays should be useful to the reader and not just simply consumed. They must find a way for users to play with content and maybe allow them to test drive products or features before it debuts.
3. Product Management – When displaying news content on a website, the designers should think about functionality and user-friendliness.
4. Behind-the -scenes Blogging – It is important for the journalists of a newsrooms to interact with the rest of the world. It’s also a great way for the community to give inputs and pitch story ideas. Giving the readers an insight to what’s going on inside the newsroom is another form of transparency that the users would appreciate.
Other things such as encouraging employees to experiment and work on their own ideas are great things that newsrooms can learn from these startup companies. All in all, I think these would benefit newsrooms and online content in the long run and newspaper companies should start implementing these ideas soon if they have not already done so.